After numerous questions from fans and friends about why their photos don’t end up looking like ours, I feel like it is time for another blog post on the “before” and “after” workflow process detailing the time and effort that goes into our images. The first image you see here below is what we call “Straight out of Camera” or SOOC. This is basically just importing the RAW image from our compact flash card right into Adobe Lightroom and exporting the file as a JPG image. Nothing at all is done to the file in terms of enhancements or edits.

Next up we have what we call our “Proof Image” which is our basic edit. Depending on the package selected, this is typically what clients will see in their online gallery and also what is received as a high resolution image on disc. Each proof image is adjusted for white balance and exposure.
Next up we have our premium “TLC” edit. This is where we go to town in Photoshop and also where we spend most of our time in applying various things such as artistic edits like vignettes, skin retouching, removal of any blemishes or laugh lines/wrinkles, and any textures (if the client wishes) to really make the image shine and stand out from the rest. Most of our packages will include a number of these “premium” edits. All prints or fine art products such as canvases or albums purchased from us receive a premium TLC edit before printing.
Straight out of camera:

Proof” image with white balance and exposure corrections:
Premium TLC retouched image with sharpening, contrast, saturation, and addition of a texture layer:

Straight out of camera:
Proof image with white balance and exposure corrections:
Premium TLC retouched image with sharpening, saturation, contrast and vignette enhancements:
Hopefully this helps some of you understand a bit more about what goes on behind the scenes for the processing of our photos. As much as I do try and respond directly with each of you that ask me a question here and there, you can imagine these days as things have picked up a lot, that I just don’t have the time to address each individual question anymore.
~Jason

Love your work!
Hope you guys are enjoying it down there! When are you coming home?